There are a number of interesting statistics that have come out of the research:

-          Marketers expect total digital market spending to grow by 30% over the next two years with a third of the market experiencing growth over 50%.

-          A clear majority of senior marketers 67% are now running cross-channel campaigns, yet only 12% are integrating performance data across channels.

-          A majority (about 60%) of marketers say they would like to integrate data more often, but they rarely do because of a lack of confidence in the numbers.

-          Moreover, some 44% or respondents blame a lack of suitable metrics to measure impact of digital campaigns, 37% blame lack of case studies showing cross-channel effectiveness, and 34% cite lack of technology.

-          Indeed, over two-thirds of respondents say their clients know just enough to get by with digital/ cross-platforms, or can use the term "Web 2.0" but really don't know what it means. On the other side, the majority of advertisers think that agencies know only about as much as they do, and that fully 15% of agencies only know enough to get by.

-          Obviously, of particular interest to Eyeblaster, 63% of marketers credited interactive display rich media with driving both brand building and response.

-          Evidence suggests marketers have a strong desire to integrate mobile performance data alongside other channels, showing:

o    22% already compare computer-based and mobile advertising – 62% would like to.

o    7% already analyse TV and mobile advertising – 68% would like to.

o    8% currently compare outdoor and mobile advertising – 62% would like to.