Technology Releases - Mobile

Sybase 365™, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services announced today it will preview its new mobile advertising service at the GSMA Mobile World Congress currently underway in Barcelona. This revolutionary mobile advertising service provides added value for content publishers, advertisers, operators and end-users with dynamic, targeted, ad-funded content across SMS communication channels with MMS to follow later this year. Enterprises can also use the service to self advertise. For example, a bank can insert an SMS ad into its regular account alerts to customers highlighting new products or services. Sybase 365 SMS Ad Exchange is an innovative new service in the company’s AvantGo Mobile Advertising Services product offering.  SMS Ad Exchange offers an easy web-based user interface that connects to the Sybase 365 global messaging operator-grade network.  This new service allows advertisers to contact and target end-users with appropriate and relevant advertisements on mobile devices. In addition, SMS Ad Exchange offers easy integration, providing a single source for ads and messages to be combined with other mobile web and WAP solutions.

“This new service allows advertisers to reach an untapped audience in a very targeted way, resulting in higher response rates, and track-able campaign results,” said Michael Kurtzman, Managing Director of AvantGo Mobile Advertising Services for Sybase 365.  “Sybase 365 is at the forefront in offering a new level of innovation in mobile advertising. SMS Ad Exchange brings together the entire value chain – publisher, advertiser and operator - and ultimately gives subscribers a great experience.”
 
About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in SMS, MMS and GRX mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 200 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit: www.sybase.com/365 <http://www.sybase.com/365>

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