e-channel Awarded Patent, Now Hungry for Global Market

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From: Software

Monday, 07 February 2011 11:59

Posted by Belinda Taylor

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e-channel Search has been awarded a Patent as a result of its research and development into new search engine PPC software, Dynamic CreativeTM. The award winning software, works by taking a direct XML feed from a client website to produce live, dynamic ads that match inventory levels.

The Australian Patent was granted after e-channel Search CEO and founder, Frank Grasso invested more than ten years of research and development into Dynamic Creative^TM before successfully deploying it within a number of Australia’s largest companies, including Flight Centre, one of Australia’s largest on-line search spenders.

After e-channels recent success in the US at the travel innovation conference; PhoCusWright, (visit www.e-channel.com.au to see the presentation) e-channel gained trials with two of America’s premier travel organisations.  This follows e-channel’s vigorous entry into the US market, targeting; airlines, hotel chains and online travel agencies, after immense success in Australia and Asia.

Due to Dynamic Creative’s^TM ability to create highly targeted and relevant ads, it drives the most relevant and targeted customers to click on websites, providing better conversions, and taking searchers straight to the appropriate landing page.

If  a searcher requests ‘flights to London’, Dynamic Creative^TM generates a live ad, providing a price corresponding with the airlines current inventory levels, ie. ‘$999 flights’.  It also displays an expiry date within the ad, ie. ‘Offer ends November 30’.  As the searcher clicks on the ad, it takes them straight to the landing page of the offer.  When November 30 rolls around the ad will delete itself, or if the airline sells out of flights at the $999 price, the ad will be automatically deleted.

The intuitive software works successfully with any product category, subcategory or item on a website, allowing search advertisers to perform very sophisticated mass marketing campaigns in search engines.

e-channel Search has Search marketing offices in both Adelaide and Sydney.  Operating since 1999, e-channel is internationally recognised as a leader in Search engine marketing and technology.   e-channels propriety software Dynamic Creative^TM gathers relevant search information from a websites XML feed to create ‘real-time’ advertisements that match current stock/inventory levels.

For more information:

• www.e-channel.com.au